“I don't want to be your mother
I don't want to be your sister either
I just want to be your lover…”

Madonna: Justify my Love

If you've made it here, you probably already know at least something about Pure, but we'd like to tell you more about us and what you can expect on our platform.

Pure is a place to live in the moment and be your truest self. We like to think of Pure as a carnival for adults, where you choose your own adventure, get an adrenaline rush, and plunge into the abyss for thrilling sensations. And like any amusement park, we have certain guidelines for our rides 🎠! 

What do Pure users have in common?

At Pure, we welcome freedom and openness to new things 

There is just one very simple rule — our freedom coexists with respect to other people's boundaries. That's why we have some guidelines that we believe must be followed. We stand for openness, honesty, and consideration of each other's feelings. Everyone has vulnerabilities and we have to be mindful of one another.

We value your confidentiality and we don’t approve of spam, the sale of any services, or any disrespectful behavior on our app. Our team works very hard to create a space where everyone feels comfortable, and protected, so you can focus on pleasurable experiences.

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Being respectful and mindful of others is crucial in our community. If you encounter rule-breaking behavior, feel free to report the account or contact us by email. We may restrict, remove, or block content posted in ads or even written in chats (we don't read your chats, our algorithm flags suspicious activity), and, in extreme cases, suspend accounts to ensure community safety - it will always get reviewed by our moderation team, though. Blocking an account is an extreme measure, and while we don't want to let our users go, we always put the safety of our community first.

Below you can see a summary of our rules and values. By using our app, you agree to abide by these, which are designed to keep the community healthy and respectful. Please read through them carefully:

  1. Adults only: You must be at least 18 years old to use Pure. We block underage users (even if a subscription has been purchased). No exceptions! Also, any form of imagery involving minors is strictly prohibited, as is the admission, support, or glorification of sex with anyone who is under 18 years old.
  2. Respect: Treat others as you'd like to be treated and maintain a respectful attitude - this includes refraining from bullying, harassment, violent discourse, etc.
  3. Authenticity: Be yourself and don’t impersonate others, real people or not. We block users who we think are fake. We also ask that you stick with the gender you identify with. This helps us improve your experience on the app as well as everyone else’s.
  4. Privacy: Don't share personal information without consent or attempt to capture screenshots. We will block your account forever. And life without Pure is pretty much hell.
  5. Consent: Mutual and enthusiastic consent is one of our most important values. We respect personal boundaries. It's not rocket science! It's easy to ask what the other person wants or doesn't want to do. This applies to both on and offline — don't start the chat with nudes right away. Instead, find out what your chat partner is looking for and check if you are on the same page.
  6. No scams: At Pure we have zero tolerance for scammers and scam activity. To help prevent this, we also take action against bad actors trying to steer users to social media or messaging apps and continue the conversation there - this may put your personal information at risk. We encourage everyone to stay on the platform until they meet in real life. Anyone found attempting to defraud, deceive or manipulate others for financial gain will be immediately blocked.
  7. Inclusivity: We stand for complete freedom of expression, regardless of who you are or why you're dating. And while your truth is defined (purely) by you, discrimination and hate speech based on race, ethnicity, national origin, religion, gender identity, sexual orientation, disability, or anything else are strictly prohibited on our platform. We are all different. Let's celebrate our diversity!
  8. No promotion or solicitation: Follow the law (and common sense) and refrain from advertising, selling, or buying illegal goods or services - this includes sex or escort services (real or virtual, including nudes), drugs, weapons, medical paraphernalia, and others. We also have strict policies against promoting other platforms, such as content apps like OnlyFans or messaging apps like Telegram, Kik, or Snapchat. If you use Pure to drive people to external websites or apps via links or otherwise we may suspend your account.
  9. Real-world safety: We take the safety of our community members very seriously. Engaging in dangerous off-platform behavior, such as intimidation, violence, stalking, or any form of non-consensual acts, is strictly prohibited. Please report any such incidents to us and the relevant authorities for appropriate action. Remember, we all have a part to play in maintaining a safe and respectful environment.
  10. Adherence to platform guidelines: We comply with Apple, Google, and Huawei guidelines, so no nudity, explicit content, or prohibited items are allowed in ads. This also means that links to social networks and contact information, explicit descriptions of sex, insults, profanity, and propaganda are not allowed in your ad’s text.

Please note that we use a third-party API which helps us identify potentially violating content, but mistakes can happen. We apologize in advance if you are negatively affected and promise to do everything in our power to make Pure a safe place for you. If you think your account has been unfairly suspended or blocked, or if you have any questions, please send us an email at [email protected] and we'll take a look.

We want you to feel safe and free to be yourself, try new things, and be open up to thrilling adventures and exciting connections. If you encounter any suspicious behavior, please report it to us, and we'll take swift action.

Finally, just a friendly reminder that we're real humans too, working our hearts out 24 hours a day to make Pure your go-to playground for finding connections and adventure. Let's all be buddies, yeah? 😊 If anyone gets a little too sassy or starts throwing shade at our team, we might have to tap our magic wands and poof them out of our lovely community. Let's keep it kind, fun, and full of love! 💖✨

Community guidelines