Pure is all about open and honest dating. It’s a place where you can make (and break) your own rules and date, play and misbehave. Pure helps escape the predictability and boredom of modern dating and opt for something more exciting and hedonistic. This is the place where we can all explore and indulge safely, prioritising open, intriguing connections based on mutual respect.
It's simple: you only need an Apple, Facebook, Google or Huawei ID. This is the safest way to register — Apple, Google, Facebook and Huawei are responsible for privacy and control over personal data, you can trust them.
We do not require you to share any personal information, but we’d appreciate a few clues. Tell us a little about yourself and what it is you're looking for, and we'll make a personalised selection for you in the ad Feed.
Hey! Don't be shy! We've got a promo code PUREFIRST for you to smoothly dive into Pure!
If you already have an account, we’ll recognise you. Just log in with your Apple / Facebook / Google ID / Huawei ID.
No, there’s no need to worry! Apple doesn't even share your email with us, and your name is the best-kept secret. On Pure, your private information stays private, and users will only see your ad. We go the extra mile by generating random nicknames in chats to make it easier to distinguish who you're talking to without revealing anyone's identity.
For others to see you, and for you to see them, you need to post an ad. To avoid getting lost in the stream, you need to put a little effort to get noticed first. After posting your ad, you will enjoy receiving likes, opening chats, and meeting new people.
Here are a few of our best practices:
You can attach up to three photos to your ad. Pictures are not necessary, but adding them will greatly speed up the process. Requirements for photos are minimal. It’s important that your photos are yours. These can be images without a face but genuine ones, as posting fake images from the internet or using photos impersonating someone else can lead to a ban from the Pure app.
Explicit photos in ads are prohibited. We also do not allow photos of drugs, weapons, or anything illegal. As part of the fight against fake profiles, we also do not allow texts on photos and filters that completely change your appearance.
Photos always increase your chances of meeting, playing and misbehaving faster. If you are having issues uploading or sending a photo, most likely you just need to allow Pure access to your gallery.
It's simple:
This should take care of the issue.
Hot tip. Use Pure Album. Your photos are always safely stored on our app, but we can't vouch for your phone
Turn-ons increase your chances to match with the very right person, who will share the same vibe as you do. Whether your thing is cuddles, scents or music, it’s always nice when someone picks up what you’re putting down. This feature just makes it that bit easier. There are different levels of preferences, and the Pure app covers them all. You can add or remove a turn-on by tapping on it. The turn-ons you select will be visible to everyone who views your profile.
Want to get even more precise? Switch on Perfect Match in the Turn‑ons filter to see only ads that match all of your selected turn‑ons. You’ll see ads that meet every one of your picks, and there may also be extras.
Hot tip. Additional function: you can use “Turn-Ons” as an icebreaker when you start chatting with someone
Turn-ons may be fun, but having matching dating goals is equally important. Be sure to specify what you're looking for in your profile. You can choose one of five options. You can change the goal you select at any time — listen to your needs, things change! To adjust the Feed more precisely, use filters.
To get to your profile and edit it, click on the mask icon at the bottom of the screen, then click on the pencil to edit the information.
In your profile page you can:
These aren’t required, but they’re nice to have as it’ll improve our matching and help you navigate the Feed more specifically.
Photo Verification is our simple, privacy-preserving way to enhance trust within the Pure community. It takes under 30 seconds and requires no ID. You’ll maintain complete anonymity while unlocking verified-only filters. Verification is optional, but verified members typically enjoy more genuine interactions. This badge proves you’re real while preserving Pure’s essence: spontaneous, respectful connections in a space that values authenticity.
How to verify your profile:
If verification fails:
To see ads from other Pure members, you need to publish your own ad first. You will do so in your Profile. As soon as you post it — the Feed will appear. Your Feed is based on your preferences and location. You can customise everything by using filters. The more accurate the filters are, the greater chances you’ll find exactly whom you’re looking for! Many important things are displayed in the ad: city, gender, sexuality, age, height, and the number of Turn-ons. You can also see how long someone's been on Pure: if someone is a newbie — we will show the "New" icon, and if someone's been here quite a while — they'll get the "Pure guru" title!
We show ads according to the filters you have set. Then, with the warning, "Your filters resulted in a limited number of people, but we have selected those who might interest you," we'll show you other ads that our algorithms have curated exclusively for you.
By using the feed filter settings, you can display and like ads from any city of your choice. On Pure, all borders are open, and your like will be delivered as quickly as possible, no matter what the distance is!
Photos that the Pure system considers provocative are hidden behind a blur. To view an unblurred image, simply tap on it and select "Show." If you'd prefer to see photos without any blurring, go to the Pure settings, choose "Sensitive content," and then click "I want to see."
Go to the settings screen inside the app, find the Metrics section, and tap on “km, cm” or “mi, ft”.
Sometimes, we all just wanna unsee things. By clicking on the menu, you will see the following options:
If you want to hide your ad from the feed, press the "Hide from feed" button in the Profile Ad section. If you hide your ad and enable incognito mode, only people you like will be aware of your presence. Learn more about incognito here.
You can see how others see your ad in the Feed. To see it, select "Profile Preview in the Feed" from the profile editing menu. You’ll find it after clicking the mask icon at the bottom of the screen.
Remember, we don’t allow anyone in the Pure community to post ads that contain explicit photos, sale, or mentions of drugs, hateful and abusive statements, bullying, threats to other members of Pure, or anything that goes against our Community Guidelines. Also, it’s not allowed to mention any contacts and social media handles in your ad.
If our moderators or community members report this kind of behaviour, your ad will be deleted. This means that no one will see you in the Feed and you will not be able to see other people's ads. As soon as you change your photo and text so that your ad is in compliance with our guidelines, you will be able to use the app again.
On Pure, you can be as casual as you like — chatting about exciting topics is the norm with us.
When you see someone you like — click on Like, and if there’s a match, we will create a chat for both of you.
We encourage you to seize the moment when using Pure — after 24 hours, your chats will expire, along with anything you've shared and written. But if you and your match want to continue to get to know each other, you can agree to turn off the timer and continue chatting without any time limit.
Here’s how to use our chats to full advantage:
We keep you safe by:
Once the chat history was deleted, we can’t restore it for you or return a chat-partner back.
All likes live for 24 hours after you open the app or post an ad.
When someone likes you, you will find out about it above the chats. The newest reactions are always at the top.
If you don't have any likes yet, see how to increase the chances of success here.
Invite your match to have a video chat before meeting in real life, but don’t forget to keep your identity safe until you trust your chat-partner. It’s the best way to save time, and protect yourself from scammers and catfishes.
Feeling shy? You can turn off the camera in a chat and continue talking with just your voice.
No more guessing games. If you leave a chat, simply choose a reason: "Not my type," "Ghosted," or something else. We’ll share it with your chat partner. This way, it’s honest, straightforward, and saves you both from feeling awkward.
Openness helps everyone move forward, and we’re confident this will make communication more comfortable for everyone.
Everything starts with audio — and ends with action.
Roll the dice and trust your fate on Pure. Our game drops you into an exciting conversation with a randomly selected person. Talking via unique avatars and matching based on geolocation, gender, and preferences — honest connection has never been more intriguing, and most importantly, spontaneous!
How it works:
If you’ve got nothing in common with your match, don’t worry — you can always move on to the next one by rolling the dice again.
Hot tip: to send a request to save a chat, you need chips — buy them in the app settings or in the actual chat.
And a few more important bits:
Video chats on Pure take communication to a whole new level — more open, honest, and fun. So it's frustrating when things don't work as they should. If you're experiencing issues with any of the features, let's sort it out together. The most common problem is Pure not having access to your camera and microphone — and we can't do much without those!
On Android devices:
On iOS devices:
Switch on Incognito mode to browse in secret. Your online presence is hidden, so no one will see when you're online, and they will only know if you've read their messages once you reply.
How to use incognito mode:
It is completely up to you whether you want to receive notifications from Pure or not. To set up notifications, go to Pure’s Settings and click on "notifications''. You can also turn notifications on or off using your phone settings.
Android:
In settings.
iOS:
To manage notifications from the lock screen or Action Center.
In the Settings menu, you can also change the styles or settings for alerts. You’ll find more information in the article here.
On Pure, you can send a virtual gift to someone you really like - to do it, look for the diamond icon. Choose from a heart, a lucky star, or a cocktail. Whatever you’d like to open with. These gifts will make you stand out – especially if you get creative and add a bold note, record audio, or add a fun image (no explicit photos unless you’ve received consent, though!).
We will deliver your gift promptly and let your recipient know it’s there. And once they’ve accepted and opened it, we’ll create a chat for you to talk things further!
Turn everyone’s attention to you with the "King of the Hill" feature. You can think of it as a weapon of mass admiration — you’ll receive more likes, engage in more chats and get more dates. It will be impossible to miss your ad, as we'll pin it at the top of the feed for a whole hour or until someone else throws you off the hill.
Keep in mind that there are plenty of people who’d want to become King, so do your best to keep the title. The longer you are at the top, the more attention everyone will give you.
See someone in the feed that you just have to talk to? We have some good news: click the lightning icon on the ad to start an instant chat. How the conversation will go is up to you, make sure to use this feature wisely.
Want to browse pure in secret or chat without others knowing you're online? Put on your hat, enable incognito mode, and become a spy! See more about incognito here.
Ladies only! Pure Queen is a premium subscription that unlocks access to additional features:
You can enjoy Pure in Light or Dark Mode. You can configure your preferences in the App settings. Pure also supports Auto Mode — where either Light or Dark Mode will be selected automatically, depending on your phone preferences.
Dark Mode is not supported on iOS 12 or below. It will only be possible to use Pure in the default Light Mode.
For Android devices with operating system version 9 and below, the Auto option is not supported.
Safety is one of our key values. We would like your experience on Pure to be extremely positive, so below, we will tell you about the safety measures already implemented and what you can do to make your time here as easy and safe as possible.
This is your private album. You can take selfies and save them at any time, then share them later with your chat-partners whenever you like. If you want to delete a photo from your album, open the photo you want to delete and click “Delete” in the upper right-hand corner.
All photos stored in your Pure album are only visible to you. Here you can upload photos from your phone gallery or take photos within the app itself using our camera. Any photos taken within the app will be marked as "true photos". It's necessary so that no one doubts that it's you in the picture.
If you see a white 🔥 icon with the text “SELF-DESTRUCT ON” when sending a photo or a video, rest assured that it will be destroyed after your chat-partner opens it. This will keep you safe from possible blackmail. If you want to leave a photo or a video in the chat, all you need to do is disable self-destruct mode by tapping on the “fire” icon — it will become transparent.
With true photos, you can easily verify your match or yourself. Click on the three dots in the chat to request a true photo. Or take a photo through the app to respond to the request. If you see the photo with a caption and a check mark, you’ll know it’s authentic.
If your chat-partner uses a trigger word that scammers often use in the chat, our system automatically sends you an alert. This does not necessarily mean that your chat-partner is a scammer, but we advise you to think twice about the personal information that you’re planning to share with this person. Avoid switching to any external messengers — chat on Pure. As long as you remain on Pure, we can assure you that our safety measures will keep your chats safe.
To make Pure better and safer, we need your support. If you see any sort of suspicious behaviour, send us a report. These reports help us to create a healthy online community. Make sure to check out our Safety and Privacy section.
You can send us reports directly from chats to notify us of any issues with specific ads. Please only send us reports if someone's ad or behaviour goes directly against our Community Guidelines.
Click on the menu icon (with three dots) inside the chat or in the ad feed, select "Report" and choose the reason for the report.
We are creating a safe space for communication, and we will only block Pure members for good reason. If you have been banned, please read our Community Guidelines to learn more. For any of the concerns mentioned below, we will ban members permanently:
If you think you have been banned unfairly, please write to us at [email protected], we will take a look into your request.
We will temporarily freeze your account for any suspicious behaviour, and our moderation team will review your account manually. If everything seems fine, we will get you back on the app within the next 24 hours, and all your chats will be restored (unless your chat-partner left the chat).
Why do I need to verify my age in the UK?
Because it's the law—and we care about community.
Under the UK Online Safety Act, all dating apps (yes, including Pure) must confirm that users are adults. That means no more relying on just your birthdate. We now use smarter, safer methods to make sure you’re really 18+. Here’s how it works in Pure:
Step 1: Show yourself
When you try to post your first ad, we’ll ask for a quick face scan. No uploads, no fuss. If the system confirms you look 18+, you're all set.
But if you’re a bit too mysterious or youthful-looking (lucky you), we’ll need to go one step further.
Step 2: Flash the papers
If needed, we’ll ask you to snap a photo of your government-issued ID—passport, driver’s licence, residence permit, etc. Just make sure it’s not expired.
You'll also take a selfie to match it up. It’s fast, secure, and usually takes just a few minutes.
Is my data safe?
Absolutely. We use Veriff’s trusted age verification technology, and all data is encrypted and handled securely. You can learn more in the Pure Privacy Policy and Veriff's Privacy Notice. The language displayed will match your app’s language, or default to English if unavailable.
Need help?
You’ll find a “Need help?” link during verification that connects straight to our support team to make the process go smoother. We’ve got your back.
What is Safety Signal?
Safety Signal lets you share your location and your date's photos with a trusted contact when you meet up with someone. It’s a feature designed to make you safer and more comfortable when you take things offline. To keep things honest and consensual, we do notify your date when you use Safety Signal.
How does it work?
When you activate Safety Signal, Pure generates a passcode-protected link that you share with your trusted contact. They can open it in any browser without needing to download Pure or any other app. They’ll see:
Safety Signal runs quietly in the background for the selected duration and then ends automatically.
How to activate it?
Managing your Safety Signal
While Safety Signal is active:
Location sharing and notification settings
For Safety Signal to work properly (even when the app is closed), you need to allow location sharing (“Always Allow”) and notifications (if using Android) on your phone. If either is disabled, you’ll see a screen explaining what to enable before you can activate Safety Signal.
Will I know if my date uses Safety Signal?
Yes, if your Pure notifications are turned on.
If you're using Pure when they activate Safety Signal, you'll see an in-app notification.
If you're not using Pure, you'll get a push notification, but only if you have Pure notifications enabled in your device settings. This lets Pure reach you when the app isn't open.
We are sorry to see you go, but we understand that sometimes things don’t work out. To delete your account, open “Settings”, tap on “My Account/ID” and select “Delete account” at the bottom of the screen.
Here’s a tip: Instead of removing your account, you can hide yourself from the Feed by pressing the “Hide” button in the Ad settings. You can return whenever you’re ready. When you delete your account, you permanently lose all chats, photos, and history associated with your account.
Depending on your device, you can pay for the subscription through your Apple/Google/Huawei account or with a credit card.
Make sure that you have enough funds on your card and check if you have any blocks or restrictions on transactions. Try another card or top up your iTunes/ Google Play /Huawei account. If nothing helps, write to us at [email protected]
Sure! If you deleted the application on one device and downloaded it on another, you don’t need to pay for your subscription again. Just use your Apple/Google/Huawei account to register, it is important that you use the same email that is used in each of the services, and Pure will automatically grant you an access (if the previously activated subscription in iTunes/Google Play/AppGallery or the web version is still valid).
You can’t create different accounts with the same subscription. You can’t share your subscription with your friends.
General information
Remember to cancel your Subscription at least 24 hours before the expiration.
If you want to cancel your subscription, open Pure Settings, then Purchases, tap “Manage subscription”, you will see the date of the next billing and the button “Cancel subscription”. After choosing the reason for cancellation, you should confirm your decision.
If you got your subscription via iTunes / Google Play / AppGallery, you’ll need to cancel it there.
How to cancel your subscription on iOS
How to cancel your subscription on Google Play
How to cancel your AppGallery subscription
There are 2 ways to cancel your subscription:
Option 1:
Option 2:
How to cancel your subscription on WEB
General information
If you want to upgrade your subscription (aka change the subscription plan), open Pure Settings, then Purchases, tap on “Manage subscription”, where you will see the button to choose another option.
On iOS:
New subscription will start immediately, and you will receive a refund for the previously unused period.
On Google Play / AppGallery/ WEB:
New plan will start when your current subscription expires.
Managing a subscription plan in your device settings
On Google Play:
Cancel the auto-renewal of the current subscription in the Google Play settings. At the end of the paid subscription period, when you try to publish your ad, you will see several options, choose the one that suits you best.
On iOS:
On AppGallery
On WEB:
Go to Settings in the upper right corner of the page and select "Subscription" in the upper left hand of the page, cancel auto-renewal of your subscription. At the end of the paid period, when you will try to publish your ad, you will see several subscription options, choose the one that suits you best.
By registering for the application, you agreed to the Terms and Conditions. We cannot refund money for an activated subscription or items (gifts, etc.) that you have used. If any technical errors have occurred, write to us at [email protected]. We will check everything and try to help.
We will need the following information:
Other things that might be helpful: If you’re on iOS or Android, send us the logs. Go to "Settings," head to the "General" section, find "My Account" / ID, tap on your email, and hold it for a few seconds until the option to send logs via email pops up.
If the problem concerns paying for a subscription or in-app purchases, be sure to send us a receipt from the billing operator:
Please note that we need the receipt specifically from the billing operator, not from your bank.
Send all this data to [email protected]
Any ideas or suggestions on how we could improve? Please share, don’t be shy: [email protected].
Your experience on Pure is our top priority. Our support team is available 24/7 to ensure everything runs smoothly. If you encounter any of the following:
Please contact our support team at [email protected]. For account-related issues, we’ll need your Pure ID. You can find Pure ID in settings: “General”, find “My account / ID”.
If you’re facing an issue, please be ready to provide detailed information so we can assist you promptly.
You can also reach out to us via the Pure Team chat, which you’ll find in your list of chats in the app.
Once again, contact us at [email protected] or through the Pure Team chat.